A website is a critical aspect of your dental clinic. It makes it easy to locate potential clients and educates customers about your business and services. However, how you design it matters, and it should be easy to use and navigate. Also, you should include the right features to attract more people and boost traffic. Are you designing a dental website and unsure where to begin? Here are key elements to incorporate into your dental website.
- Home page
Many people who visit your website will start here. Visitors to your home page can see a brief description of your dental practice there. Additionally, the home page explains to potential patients why they should choose your facility.
The Dental SEO US team will advise that you include critical information on your home page. This may include;
- Business address and phone number
You make it simple for potential and current patients to contact you by including your practice’s contact information. They won’t have to flip through numerous pages to get your practice’s phone number because it will be visible from every angle, almost like a bat signal. People using mobile devices can call you by clicking on your phone number.
- Trust signals
Prospective patients are motivated to take a chance on you by trust cues. After all, if others have utilized your services previously and were pleased, there isn’t much risk involved. Other people’s successes influence humans; thus, adding social proof on your home page is crucial.
- Social media buttons
Do you regularly use social media? Connect your social media profiles to your contact and home pages. On every page of your website you can also include social networking buttons in the header or footer. If you have a sizable community on social media, some visitors might want to follow you there. They will be able to stay in touch with you and be informed if you ever run any specials in the future this way.
- Service page
A key component of your dental website is the services page. Because your visitors want to know what you do and how you might help them, it’s frequently one of the most popular pages on your website. Educate your present and potential patients on your services page.
Talk about your services in plain-language terms. Bear in mind that other dentists aren’t your intended audience. Ensure patients learn more about what you provide by visiting your page for educational services.
Reviews of your service are listed on your testimonials page. People are more likely to believe online reviews than the marketing language on a website. One page on your website should be set aside for testimonials. Prioritize these endorsements, though, and start with the strongest. The majority of users will stop reading after the second review.
- FAQs page
What inquiries do you continually respond to? You undoubtedly receive a lot of inquiries from both current and potential patients. Create a list of the top 10–20 queries and post it on (FAQ) website. Make sure your “Contact Us” page also contains a link to this page.
Your website will continuously market your services. It must appropriately reflect your practice’s identity and the benefits you provide to patients. To maintain your website operating well, you must have the appropriate component. You need the essential tools listed above!