Any makeup lover finds it hard to resist trying out the products. It’s much easier when you are testing them out in physical stores; you can easily scrutinize each of them, and try them out to see if they are real or not.
However, it’s a whole different story when you are shopping for them online. The chance of falling for counterfeit products online is high. Especially the uncertainty you feel when you are about to purchase them online. Being limited to a screen makes it hard to validate the makeup product’s authenticity.
That’s why we should be careful about our decisions of buying makeup products online. Read on to find some tips on how you can be cautious before purchasing them.
While we are on the subject of shopping online, we also need to caution you on the importance of a reliable internet connection. It is essential that you are using a secure internet to do your makeup shopping online, to avoid letting hackers have access to your private information like your credit card info. On that account, reach out to Xfinity customer service for a secure as well as super-fast internet connection.
Moving on, let’s check out the tips on how to avoid buying counterfeit makeup products online:
Where Are You Buying From?
Do not take the risk of giving away your personal information from websites or Instagram pages you have never heard of before. If you are looking to buy a popular or international makeup brand from them, that’s an even bigger reason to stay wary.
Many established or international brands do not sell their products through Instagram pages, rather they do it through their websites. Even if these brands have shared a product on their Instagram post, there’s always a link or CTA leading to their official website.
Are You Buying From Resellers?
We all know the struggle of wanting a makeup product that doesn’t distribute locally.
If you want to buy a Huda Beauty eyeshadow from a reseller, verify through their Instagram page. Look for customer feedback posts on their page: what kind of reviews they have shared, and are there any popular makeup artists or influencers buying from them?
Also, check out their photos to verify if the makeup product is legit. Was the photo used on their Instagram, copied from Google? Or did they take their own photos and watermarked them? With the latter option, there is a higher chance they have the products that you want to buy.
Checking out their Instagram stories will also let you know if their products are authentic.
Read Online Reviews
Reading online reviews is extremely useful when it comes to purchasing online stuff. The same way we look up reviews about gadgets and devices, we can also find other users’ comments about our favorite makeup products.
Check out the percentage of good reviews about makeup products against the negative ones. If the negative comments exceed the positive ones, then you must consider them.
It’s true that in some cases, positive comments are part of PR for the brand, but you can still spot them from the way they are written. Do they appear generic? Or do they seem genuine, coming from someone who has used the makeup product?
Spot the Difference between Fake and Real Products
There was a point when Kylie Kardashian’s Lip Kits were the hottest in the market and they were all sold out fast, yet some shops still had the whole shades of them. That already tells you so much about the authenticity of the products.
You will find plenty of blogs online that compare the real makeup products to the counterfeit ones and that should give you an idea.
Before buying a makeup product online, look up what you are looking for specifically in the makeup product you want.
Are They Available at a Discount?
Makeup products are incredibly expensive, that’s a fact. This should make it easier for you to figure out why some makeup products that you really want are being sold at suspiciously low prices.
70% off the retail price? You might consider it a steal, but you know that well-established and popular beauty brands hardly sell their products at such a markdown.
Keep this in mind: if it is too good to be true, it is too good to be true! This means that it is probably not the authentic makeup product that you are looking for.
It’s always best to buy your favorite makeup products in person, that’s what we recommend. But if you somehow still need to buy them online, do careful research before making the purchase. Use the above-mentioned tips to come to your final conclusion on whether you are willing to spend your budget on that particular makeup product.