As the world returns to its pre-pandemic era, more people are now reverting to in-studio experiences, leaving behind the desperate times of online and at-home fitness routines and resources.
Many fitness center marketers are now resorting to aggressive marketing strategies to bring customers back to the studios. Since around 80% of people prefer the in-studio experience to at-home fitness apps and regimes, developing a cut-throat strategy is crucial.
Here are 6 tips to help you boost your reach and kick-start your marketing campaign to get your fitness center in the limelight as soon as possible.
Employ ATL and BTL marketing tactics
No stone must be left unturned in your marketing endeavors. A good idea would be to employ both above-the-line and below-the-line marketing techniques to reach a specific audience.
For ATL, posters can be used and pasted throughout the adjacent vicinity of your location to increase awareness for your fitness center. Designing posters is super easy these days, with numerous fitness poster templates available online that you can easily customize.
BTL marketing can further support this strategy, where brochures can be used and distributed in commercial and residential zones in and around your vicinity to hammer your marketing strategy.
Make yourself prominent online
In an age bombarded with online and social media presence, having an online presence is crucial for attracting customers and creating brand loyalty. Search engine optimization is your best bet to improve your situation and standing on the internet. Using smart and targeted SEO tools and techniques enables your website to rank higher in google searches and have more visibility for your clients.
The new age is about going global, which you should also aim to do. SEO optimization, combined with Reserve with Google (RwG), can all help you gain attraction for your business. With Reserve with Google, you can enable your audience to make appointments with your team or fitness instructors via google. It is surely a win-win for you and your team.
Social media marketing
The present age of marketing is all about using social media to reach the masses. Platforms like: Instagram, TikTok, Facebook, and Twitter, provide free tools to help boost your business, and with small investments, you can extend the reach of these platforms.
Using the right hashtags and developing compelling content (reels, videos, photos) can help you market your fitness center efficiently while providing audiences with first-hand experience of your gym from the comfort of their homes.
Almost all fitness centers across the US utilize social media marketing to market their business; Planet Fitness, Equinox, LA Fitness, and others have substantial social media presence and are making the best use of free social media marketing tools.
Make the best use of influencer marketing
It is the age of social media and influencer marketing. Rather than looking at ads and posters, customers prefer looking up to their favorite influencers and trending places on the internet to make choices. In this manner, having influencers market your fitness center on their platforms and online can help attract a large pool of targeted clients.
Few centers have ventured into this category, but it is a sure-shot way to gain the right audience’s attention. By selecting the right fitness influencers, you can benefit from their audiences and help reach a wider audience.
Develop a user-friendly and informative website
Customers prefer to check websites and consider what they are signing up for rather than opting for in-person visits due to the convenience and ease involved. In this case, having a dedicated website that offers potential clients all relevant information backed up with videos, pictures, and testimonials can help target the right audience and boost the inflow of clients.
The prerequisite of this, however, is that you must deliver what was promised on the website; otherwise, your ratings and reviews can harm your marketing agendas. Websites are an essential component in today’s market. Every business, whether it is fitness related or not, has a functioning website, which you should also plan to do.
However, the website’s features and functionality are based on your creativity and business idea. Try making the website as easy and user-friendly as possible.
Develop a savvy mobile application
Dedicated app development is a smart and efficient way to help you grow your audience. Like a website, the app is an interface that helps your target audience access information about you. However, your strategy continues beyond there. Providing referrals and referral discounts to customers via your app can help boost the influx of clients for your fitness centers.
Many fitness centers and gyms are opting for mobile apps. LA Fitness, Gold Gyms, and many others have functioning mobile applications that benefit their customers.
Developing a marketing strategy for any new business is tedious and exhausting. Still, with the right mindset and strategic development of the communications plan, you can ace your marketing game and get your fitness center filled with pumped-up individuals in no time!