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Private label hair care: 2022 and 2023 market trends.

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Isn’t it hard to keep up with the private label hair care industry? It’s an ever-changing market, with lots of new trends and products getting the spotlight every year. So, let’s define what 2022 and 2023 will look like and find out the latest private label hair care products!

Here’s what you will find on this page:

  • the private label hair care market situation
  • trending private label hair care products
    • sanitizing and antibacterial
    • hairceutical
    • skinification of hair
    • men’s hair products

Private label hair care market: how’s it going?

You know, the private label hair care market has seen ups and downs over the last few years. That’s mainly because of the Covid-19 situation, which has impacted a lot of retailers, salons, and manufacturers too.

The consequences we’re facing now concern greater difficulty in the supply chain – where it’s harder to find ingredients and components to create products – and the economic crisis leading professionals to tighten their belts.

Nonetheless, the pandemic showed that private label hair care products can be excellently sold through another channel: the web. Yes, it’s been years since manufacturers started to sell online, but no one would have thought that physical sales would ever be out of the question!

Along with the internet, there’s another factor that has been contributing to the rise of the private label hair care market from its ashes: cosmetic trends. People have been increasingly concerned about their hair care routines and constantly look for people who can precisely suggest them the right products to buy.

Trends come and go, they’re constantly changing, and that’s what makes it hard to keep up with them – both for people and professionals. Only the best manufacturers know exactly which private label hair care products should be developed to conquer the market!

Hair lab

So the advice here is to rely on a serious and competent company that can help you implement your hair care lines and sweep your customers off their feet.

HSA is definitely a company worth working with. You should take a look at their manufacturing possibilities!

Discover HSA’s Private Label Hair Care Service

Trending private label hair care products you should not miss

Now, let’s delve into the hair care industry more with the 4 main private label trends we’re going to see in 2022 and 2023:

Sanitizing and antibacterial products

One of the biggest trends which have concerned private label hair care for the past few years is about sanitizing and antibacterial products. Everyday life constantly exposes us to pollutants, germs, microbes, and bacteria that take shelter under our strands.

The Covid-19 situation shed an even bigger light on this matter, bringing increased attention to the manufacturing of private label hair care products that could effectively sanitize, detoxify, cleanse, and disinfect our hair and scalps.

The beauty market seems to know very well that this trend is gonna stay here for a long, long time, and that’s why manufacturers have been developing new, innovative private label hair care products that improve the health of their customers’ locks.

Private label hairceutical products

You might have already heard about hairceutical, which is a trend that has been lurking around for a few years. In 2022 and 2023, though, since people have increased their focus on the care of their strands, this type of private label hair care products is going to be all the rage.

Hairceutical designates in fact all those formulations that are manufactured with a scientific and almost medical approach: where quality, innovation, and biotechnology meet. The results are the most powerful private label hair care products taking excellent care of the hair and the scalp.

Hair labs

The skinification of hair

Everybody does skin care nowadays – if not, they’re in danger! – but fewer people have started focusing on hair care too, and it’s a pity. Lucky for us, there’s a new trend in the beauty industry!

Skinification is the fine art of nourishing and soothing every part of your body as if it was your face. So, developing private label hair care products that nourish the scalp as if it was the skin means resorting to positive-aging, moisturizing, cleansing, and glossifying ingredients in private label formulations too!

The goal of this trend is to improve the look of your customers’ hair so that it glows and shines like their faces after skin care. This has given life to hybrid private label hair care products that are currently flying off the shelves – and so will be in the future.

Private label hair care products for men

Now, are you ready to get to know the fastest-growing trend in the private label hair care industry? With an estimated value of 18.9 billion dollars by 2027, hair products for men win the award!

Yes, there has been a quite interesting rise in men’s attention to hair care lately, specifically for products that can help them:

  • stimulate hair growth
  • cleanse and detoxify hair and scalp
  • hydrate and moisturize
  • style their hair in different ways



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