You may be a very committed dental expert with great dentistry skills. The whole community relies on your dental practice, and many patients keep referring you to their family and friends.
But is this enough to get more patients?
Regardless of patient loyalty and your experience, you will require more than just recommendations to be afloat in this 21st century. Basically, word-of-mouth recommendations are just one piece of dental advertising strategy. Among the important pieces, you also need to concentrate on is search engine optimization (SEO).
More than 75% of potential patients use Google to look for dental services. So you have all the reasons to hire a qualified dental SEO agency US to team up with. In order to choose the best, the following are tips to look at:
1. Consider Communication and Customer Service
If you have listed two or three dental SEO agencies you want to work with, you need to look at their reviews and ratings on sites such as Yelp and Google.
Their past clients can tell much about what kind of services to expect. Plus, make sure the agency keeps the promises they make.
For instance, if they schedule calls all the time, this can be a sign their workers are often overworked and might not provide you with a high level of service.
2. Look at Your Budget
One of the first and most important things you must do is determine your marketing budget. For you to achieve this, you must be reasonable on the SEO cost and keep in mind that you will get the services you pay for, as far as marketing is concerned. Thus, cutting corners will prevent you from achieving the best results.
The costs of the dental or medical website may vary. A good dental website will do great wonders when it comes to your marketing campaigns. So you are advised to dedicate a significant portion of your marketing budget to a professional budget. If you own a website already, it will still be worth considering a website redesign or brand refresh.
3. Ask for Previous Work Samples
It’s important that you ask a potential dental SEO agency for samples of their past work. Ideally, it must be work you may verify yourself independently.
If you are spending a lot of money on dental SEO marketing, then it will be best to ensure you hire experts with a proven track record.
4. Look at the Marketing Experience
Delivering results-oriented, effective, and measurable marketing for your dental practice is different from promoting new soft drinks or technological advancements.
From an advertising perspective of view, the dental sector is unique. So its marketing needs and demands are unique, thus, requiring an expert with enough advertising expertise and experience.
More than 70% of marketers report that their marketing priority is growing their organic presence and improving SEO. An SEO agency you choose will significantly impact your advertising strategies to reap the desired results. So you must be systematic and thorough in choosing the right dental SEO agency.